This week from @RedesHouston: May 29, 2016

A few tweets from our Twitter feed at @RedesHouston:





Get more freelancing work with these sites

Today’s recommended reading is for freelancers …

If your are looking for freelancer jobs – here’s a list of websites where you can looking for jobs to get more work.

Source: Freelancer jobs: get more work with these sites – The Hive


Tax day is April 18, 2016 this year


We have a few extra days to fill out and turn in our Federal Income Tax forms this year … in fact, we have three extra days! If you’re like me, you’ll be sending it in the last few days, so this is good news. Or we can try to be “good” this year and send them in early.

Either way, now you know!

Taxpayers have until Monday, April 18 to file their 2015 tax returns …

Source: You Have a Few Extra Days to File Your Taxes This Year


Video Pick: 5 Powerful Books That Changed the Direction of My Life

Today’s video pick is from Entrepreneur magazine’s YouTube channel: “5 Powerful Books That Changed the Direction of My Life.”

* * *

SOURCE: 5 Powerful Books That Changed the Direction of My Life | Entrepreneur via YouTube


Latino entrepreneurs are blocked from accessing the tools to succeed

Today’s recommended read comes from Mashable, and talks about the challenges faced by Latino entrepreneurs.

Latino owned businesses have a hard time accessing capital and mentor networks, Trujillo says. Notably, they are blocked from accessing more “creative” forms of capital, like that of angel investors, simply because the opportunity to make connections with investors is often out-of-reach.

It’s an interesting read: Latino entrepreneurs have the drive, but are blocked from accessing the tools to succeed | Mashable


SBA loans in Houston businesses break records

Great news for Houston … Houston small businesses get record-breaking amount of loans.

Between FY14 and FY15, the dollar amount of issued SBA loans increased by 15 percent to more than $804 million in loans. In FY 2014, small business loans totaled $688 million and broke records set in 2013.

Source: SBA loans in Houston businesses break records from 2014 – Houston Business Journal


Amazon is the Most-Visited E-Commerce Site in the US-Hispanic Market

The Amazon websites top the list of the most-visited e-commerce websites in the US-Hispanic Market, according to Portada. This is based on their analysis of comScore rankings.

Check out their article for the other nine in the list.

Source: RANKINGS: The 10 Most-Visited E-Commerce Sites in the US-Hispanic Market


Movie Marketing to Hispanics

Does this make sense to you?

While Hispanic moviegoers typically amount to 22% of movie opening weekend sales, Hispanic targeted media budgets only amount to between 10% and 15% of the overall media buy of the big studios.

Maybe increased advertising would result in increased sales? And, just maybe, actually having relevant content would help too.

Today’s recommended read: Movie Marketing to Hispanics: Why the Glass is Still Half Empty


Hispanic TV: It goes beyond language

You must read this!

A new study in The Journal of Cultural Marketing Strategy examines the differences between first-, second- and third-generation viewing patterns. Its findings: Spanish-language programming is not always the most effective way to reach Hispanics. Simply put, there are marked variances in their viewing patterns, and it has as much to do with generational and cultural differences as it does linguistic ones. First-generation Hispanics may gravitate to telenovelas because that’s the genre they watched in their native country. But the third generation embraces “The Walking Dead,” not because it is in English but because they like zombies or comic books.

Source: Hispanic TV: It goes beyond language – Media Life Magazine


The 10 U.S. Cities With The Biggest Gap Between Rich And Poor

Today’s recommended read is “The 10 U.S. Cities With The Biggest Gap Between Rich And Poor” on Fast Company:

Atlanta, San Francisco, and Boston are among the cities with the highest income inequality in the nation.

The list included Miami and Dallas, both of which surprised me. I was happy to see that Houston didn’t make the top ten list; this is one I didn’t want.

* * *

Source: The 10 U.S. Cities With The Biggest Gap Between Rich And Poor

%d bloggers like this: